Cutture London

We go behind the scenes in the studios of Cutture London, to learn about about their history, design process and how they conceptualised our beautiful invitations for our boutique event earlier this year with Suneet Varma, Tarun Tahiliani and Judith Leiber Couture. http://www.thinkshaadi.com

Cutture London: Inspiring Designs

When their first commission came in 2009, Cutture London was officially born and it’s from there on that the husband and wife team behind it all – Dominic and Helen Sharland – have been experimenting with laser printing, producing some of the most exceptional wedding and event invitations in the business. The whole concept of laser printing, particularly to such an elaborate degree, is uncharted territory for many, designers and stationers alike, so Cutture has well and truly pushed the boundaries.

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For Think Shaadi Boutique, our event staged at The May Fair Hotel, which showcased new designs by Suneet Varma, Tarun Tahiliani and Judith Leiber, Cutture gave us a beauty of a design, our invitations were fashioned in black, white and gold, and took their inspiration from the designs of Suneet Varma, Tarun Tahiliani and Judith Leiber. The result saw a mini tableau of dancing and merriment, rendered in the manner of an silhouette play.

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The essential part of Cutture’s ethos is creative freedom, Dominic and Helen have made it a given that customers really have the final say, and in what direction to take each design. A truly refreshing way to work. The conclusions are always a success. Having previously worked in graphic design, the couple understand the need to take risks and explore new territories.

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Ever since they began with laser cutting, way back in 2006, which was originally for architectural modeling, they launched themselves into a world of intricate experimentation, one which has still not come to an end. This adventurer spirit isn’t just restricted to design itself, differing materials also explored “Cutture is always open to using different materiality and has a sister company, Cleartouch Perspex designs which specialises in acrylic stationery. Printing processes range predominantly from silk screen printing to digital, letterpress, engraving, foiling which all work well with laser cut technology.”

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Gaining a wealth of fans from the world of the great and the good, Cutture and it team of designers, who each and every one, possess that same spirit of creating beauty from simplicity, are trailblazing into a new world, one in which many are still to catch up with.

Competition: Gehna Jewellers Mothers Day Contest

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Gehna Jewellers, a Bandra based jewellery design company, and Think Shaadi partners, have just launched their Mothers Day Contest, which gives you the chance to win an array of exquisite goodies. Simply upload an image of you and your mother via Twitter or Instagram, tag @Gehnajewellers1, then using #MomIsMyWorld tell them why she is the centre of your universe.

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Headed by Sunil Datwani, Gehna Jewellers is the premier design house for luxurious and unique jewellery. Opening up their store in uber trendy Bandra, Gehna features some of the best artisans in the industry, including Shaina NC, James Ferreira and Shaheen Abbas. Together they create stunning collections, which are intricately designed using the finest gold, diamonds and platinum.

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News: Pavan Ahluwalia Opens Henna Bar in Selfridges

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Since we last spoke about self-taught henna artist Pavan Ahluwalia, she’s gone onwards and upwards, finally opening up her henna bar at Selfridges. With it being the first of its kind, Pavan had a curious public clamouring to get a personal design.

Opening on May 1st, with typical style and finesse, her new outlet offers a range of personal services, including henna tattoos, bridal consultation and private henna bar hire. It gives Pavan a greater opportunity to flex her creative muscle, mixing her trademark ancient inspired artistry with contemporary style.

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On twitter she simply wrote “this is a dream come true!” A dream which we think will continue to rise in popularity. The bar is housed in a minimalistic setting, free from distractions, it’s an oasis for customers to sit and indulge in the age old traditions of henna.

Pavan’s passion for design has only intensified with her Selfridges venture; we’re keeping our eyes firmly fixed on her career, anticipating what beauty she will conjure up next.

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Community Highlight: Suneet Varma

Fashion’s Great Magician

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Grandeur, it’s a word that conjures up many thoughts, in art you might think of the Baroque, the Neo-Classical etc, in architecture you might think of the Palace of Versailles, and in fashion you’re more than likely to think of Suneet Varma. Suneet, one of India’s leading women’s and bridal wear designers launched his career back in the late 1980’s, when the Indian fashion industry, as we know it today, was in its genesis. It was a time when designers were breaking free from the traditional structures and beginning to embrace new design methods.

Going back to grandeur, it’s Suneet who has spearheaded an aesthetic that is forever structured around the grand, something that is fantastical and dreamlike, pristine fabrics that delicately layer over one another and elaborate embroidery that finely compliments every facet of a design, it’s pure theatre. Suneet’s inspiration is typically diverse, from art, books and film, to design, photography and nature, his creativity is continually spurred on by the world around him, and like a magician Suneet takes these varied inspirations and conjures together designs that encapsulate beauty in all its artistic forms.

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It’s hard and indeed impossible to place Suneet Varma in any specific box. He creates fashions that are as if lifted from a fairytale, designs that celebrate tradition and modernity in equal amounts. A specific factor that cements Suneet as a designer of merit is his understanding of the female form, and femininity as a whole, each one of his collections has embraced femininity, from the shaping and stitching to style and execution. So many designers try to incorporate grandeur into their creations, yet often fall flat, diluting beauty in favour of ephemeral attention, but Suneet has always mastered the alchemy of grandeur, showing us that to be grand doesn’t always mean turning fashion into an exaggerated circus.

The Making of a Master

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25 years ago, fresh from the London School of Fashion and an internship at Yves Saint Laurent, Suneet began climbing the ladder as a designer, but would quickly be recognised as one of the great artisans of Indian fashion, an artist who was confident in his abilities but astute and humble enough to continue learning from others.

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Year after year, each collection has superseded the last; the fashion establishment along with the public have become ever more entranced by his creations. For Suneet the goal was, and still remains, to highlight the sumptuous, the ethereal and essentially to make fashion tell a story.

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Always keen to collaborate, Suneet has been courted by a wealth of luxury brands from across the world, such as Armani Junior, Donna Karan, luxury hotel Dusit Devarana et al. In 2011, Suneet’s collaboration with designer Juith Lieber, famed for her luxury clutches and minaudieres, marked a greater exploration into accessory design, creating an autumn collection that fused together his playful and poetical creative approach, with Lieber’s sophisticated and synergistic approach, the outcome was a bejewelled extravaganza that celebrated nature and traditional Indian patterns. A spokeswoman for Judith Lieber said of the collaboration “Suneet Varma was our first and only choice as a design partner; he is the perfect designer for our creative aesthetic.”

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More recently, the luxury motor giant BMW approached Suneet to collaborate, which included designing interiors for their 7 series, unveiled in the spring of 2013. The “Auto-Couture” launch was held at the Dusit Devarana hotel, and featured fashions inspired by motorcar culture, from the 1930’s to the present day.

In 2013 his career was celebrated in a photographic retrospective, simply titled Suneet Varma, published by Niyogi Books. It was a humbling moment for a designer that has changed the face of Indian fashion, catapulting it onto the global stage. A man who has always wished to tell stories through fashion, with influences that cross Asia and Europe, Suneet Varma’s own story as a designer is the most fascinating of all.

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This week on May 8th and 9th, at London’s prestigious Nobu restaurant, Suneet, along with Judith Leiber and Dubai based jewellery designer Kajal Assomull, will be showcasing his latest collection, which includes some of his collaborations with Judith Leiber. It will be a luxurious affair that brings together three designers who are never shy of celebrating the beautiful aesthetic.

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We at Think Shaadi highly recommend you RSVP and for personal Bridal appointments email: suneetv@gmail.com

Images courtesy: Suneet Varma & Harper’s Bazaar Bride

Peggy Porschen Unveils Floral Cake Collection

Peggy Porschen is the Queen of cakes in Belgravia, she has mastered the alchemy of creating truly beautiful cakes, that delight the eyes and indulge the tastebuds. Peggy is the Creative Director of the renowned cake design company Peggy Porschen Cakes, working alongside her husband Bryn Morrow, who is Creative Director, and a team of highly talented pastry chefs.

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Over the years, Peggy has come to be known far and wide as a designer who never dissapoints. With a keen eye for the beautiful aesthetic, mixing a palate of pristine pastel colours and highly elaborate design techniques, that fashion what could almost be described as edible ornaments. She’s gained some high-profile clients including Sir Elton John, Sir Anthony Hopkins and Kate Moss, amongst others.

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Peggy has now launched a floral cake collection (perfect for Spring we say!) each design is worthy of a Rodin sculpture, with the floral designs so realistic you would swear that Peggy had just picked them from her garden. The collection ranges from cascading Peonies and Cherry Blossoms to Lily of the Valley. The designs are thoroughly modern, yet there’s a touch of age old beauty, you could easily imagine Louis XVI ordering one for Marie Antoinette.

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It took Peggy many months of research and design to create this botanical extravaganza, and her fastidious attitude has certainly paid off.

Image credits: www.peggyporschen.com & Georgia Glynn Smith