Fashion’s Great Magician
Grandeur, it’s a word that conjures up many thoughts, in art you might think of the Baroque, the Neo-Classical etc, in architecture you might think of the Palace of Versailles, and in fashion you’re more than likely to think of Suneet Varma. Suneet, one of India’s leading women’s and bridal wear designers launched his career back in the late 1980’s, when the Indian fashion industry, as we know it today, was in its genesis. It was a time when designers were breaking free from the traditional structures and beginning to embrace new design methods.
Going back to grandeur, it’s Suneet who has spearheaded an aesthetic that is forever structured around the grand, something that is fantastical and dreamlike, pristine fabrics that delicately layer over one another and elaborate embroidery that finely compliments every facet of a design, it’s pure theatre. Suneet’s inspiration is typically diverse, from art, books and film, to design, photography and nature, his creativity is continually spurred on by the world around him, and like a magician Suneet takes these varied inspirations and conjures together designs that encapsulate beauty in all its artistic forms.
It’s hard and indeed impossible to place Suneet Varma in any specific box. He creates fashions that are as if lifted from a fairytale, designs that celebrate tradition and modernity in equal amounts. A specific factor that cements Suneet as a designer of merit is his understanding of the female form, and femininity as a whole, each one of his collections has embraced femininity, from the shaping and stitching to style and execution. So many designers try to incorporate grandeur into their creations, yet often fall flat, diluting beauty in favour of ephemeral attention, but Suneet has always mastered the alchemy of grandeur, showing us that to be grand doesn’t always mean turning fashion into an exaggerated circus.
The Making of a Master
25 years ago, fresh from the London School of Fashion and an internship at Yves Saint Laurent, Suneet began climbing the ladder as a designer, but would quickly be recognised as one of the great artisans of Indian fashion, an artist who was confident in his abilities but astute and humble enough to continue learning from others.
Suneet’s interview with Headlines Today
Year after year, each collection has superseded the last; the fashion establishment along with the public have become ever more entranced by his creations. For Suneet the goal was, and still remains, to highlight the sumptuous, the ethereal and essentially to make fashion tell a story.
Always keen to collaborate, Suneet has been courted by a wealth of luxury brands from across the world, such as Armani Junior, Donna Karan, luxury hotel Dusit Devarana et al. In 2011, Suneet’s collaboration with designer Juith Lieber, famed for her luxury clutches and minaudieres, marked a greater exploration into accessory design, creating an autumn collection that fused together his playful and poetical creative approach, with Lieber’s sophisticated and synergistic approach, the outcome was a bejewelled extravaganza that celebrated nature and traditional Indian patterns. A spokeswoman for Judith Lieber said of the collaboration “Suneet Varma was our first and only choice as a design partner; he is the perfect designer for our creative aesthetic.”
More recently, the luxury motor giant BMW approached Suneet to collaborate, which included designing interiors for their 7 series, unveiled in the spring of 2013. The “Auto-Couture” launch was held at the Dusit Devarana hotel, and featured fashions inspired by motorcar culture, from the 1930’s to the present day.
In 2013 his career was celebrated in a photographic retrospective, simply titled Suneet Varma, published by Niyogi Books. It was a humbling moment for a designer that has changed the face of Indian fashion, catapulting it onto the global stage. A man who has always wished to tell stories through fashion, with influences that cross Asia and Europe, Suneet Varma’s own story as a designer is the most fascinating of all.
Suneet Varma at Nobu London
This week on May 8th and 9th, at London’s prestigious Nobu restaurant, Suneet, along with Judith Leiber and Dubai based jewellery designer Kajal Assomull, will be showcasing his latest collection, which includes some of his collaborations with Judith Leiber. It will be a luxurious affair that brings together three designers who are never shy of celebrating the beautiful aesthetic.
We at Think Shaadi highly recommend you RSVP and for personal Bridal appointments email: firstname.lastname@example.org
Images courtesy: Suneet Varma & Harper’s Bazaar Bride